Fast Food Nation

Let me start off by saying,

I LOVE MY JOB!

Perhaps I'm still high off of the trip that was Las Vegas, but I had an absolute blast. The city itself was pretty insane, and the conference was extremely inspirational. Being in a room with 2,000 other people that feel just as passionate about this as I do was awesome.



(As some of you know), I could go on and on about my love for this company. I'm finally starting to realize what it is I love, and it's more then just burritos. Steve has created a culture of people that is unique to Chipotle, and something that is unmatched by any other.

As much as I love this company, for awhile now I've felt like I took the 'easy route'. I graduated from some prestigious school, and decided to throw all my money into fast food. The term fast food usually makes my nose turn away, and I've actually felt embarrassed telling people I work in a fast food industry. I wanted to believe Chipotle wasn't fast food, because I always thought we were 'better' then the rest. This past weekend I realized, we may be 'better' then the rest, but that doesn't mean it's not fast food.

But...just because it's fast, doesn't make it bad. Like Steve has said, just because it was served quickly, doesn't mean a lot of time effort wasn't put into producing the item.

Over the next 20 years or so, I strongly believe Steve Ells and Chipotle are going to change the way the world thinks about fast food. We are currently buying more naturally raised meats then any other restaurant company in the world, while also buying more local produce then any other company in the world. As people become more aware of the food that goes into their body, they are going to have to start making more educated decisions. If the integrity of the food and the people are kept to high standards, great thing are going to happen, and I'll be proud to say I was a part of it.

The Journey to R+ continues

Secret of the week: